September 13, 2019 - World-class athlete puts Cassowary Coast on adventure map
Caption 1: Courtney Atkinson on location on the Cassowary Coast.
Caption 2: Courtney Atkinson with locals Lucy Pontil and Dawn Hills at Mission Beach.
Courtney Atkinson, Olympic athlete and winner of the inaugural Australian Red Bull Defiance event held in the Cassowary Coast, has produced a series of regional adventure promotional videos commissioned by Cassowary Coast Regional Council in collaboration with Tourism Tropical North Queensland and Tropical Coast Tourism.
The Beijing and London Olympic Games triathlete filmed the higher-pace adventures in the lead up to the Red Bull Defiance event over August 31 and September 1.
Mayor John Kremastos said Mr Atkinson’s series of videos will be used for some time to promote the region through social media channels and via Tropical Coast Tourism for trade and consumer marketing. The longer versions are being used for presenting the region at visitor centres and at expos.
“Having an adventure sport identity like Courtney Atkinson showcasing the region gives the story credibility with the niche adventure and lifestyle markets. It underpins our vision of establishing our identity as the adventure and lifestyle capital of Australia and boosts our tourism appeal,” Cr Kremastos said.
“A lot of the 96 athletes who took part in the recent inaugural Red Bull event here on the Cassowary Coast are a key demographic we are trying to attract. They are all ages, enthusiastic and have a healthy disposable income.”
Mr Atkinson said after the Olympics he went back to his roots as a distance trail runner and enjoying adventures and travel with his family.
“When the Commonwealth Games came to the Gold Coast, I was appointed as Queensland Tourism’s ambassador for the games. I went around the State doing filming of all those adventures to promote what Queensland has to offer,” he said.
“My sports life and love of the outdoors and my ability to capture that in a film (often with the use of a go-pro attached to a bike helmet) enable me to showcase places in a more unique sort of way.
“My focus is on finding all the places that make this region exciting to do in an adventure way or experience. Yes, you can see the cassowaries and go fishing but you can also go skydiving, raft the Tully, mountain bike the trails or along the beach.
“There are only a few places where you can do that in a location like this with palm trees and have the beach to yourself.
“The hard line of the Red Bull Defiance event is a very tough level, a very difficult competition and that is for athletes to come and experience.
“These are locations that I love and love bringing my family to. I am looking at it from a bit of an outsider’s point of view. For us to come and see a cassowary on the side of the road is special. So is riding along the beach at sunrise, rafting the Tully – having that at your doorstep – we would love to have that in South East Queensland.
“You can sit here at Castaways Resort and have a beer and relax while you look out at Dunk Island. You have the islands just offshore and that is pretty unique.”
To view the videos of world class natural experiences designed by nature, head to Tropical Coast Tourism’s website, https://www.tropicalcoasttourism.com.au/