Cassowary Coast Regional Council

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September 6, 2019 - Launch of TCT Cassowary Coast tourism strategy

Caption: Pictured at last night’s tourism strategy launch are, from left, TCT’s Nancy Lowe, TTNQ’s Pip Close, Cassowary Coast Mayor John Kremastos, TCT’s Jasmine Porteous, Cr Wayne Kimberley and Cr Ben Heath.
Tourism on the Cassowary Coast is set for a new phase with the launching of Tropical Coast Tourism’s Cassowary Coast Region Tourism Strategy at Tully Visitor Information Centre last night (Thursday, September 5).
A proud Tropical Coast Tourism (TCT) board chairwoman Jasmine Porteous presented the document to a gathering of business, tourism industry, media and other stakeholders.
The strategy is the result of a collaboration between Cassowary Coast Regional Council and the TCT, the region’s peak Local Tourism Organisation. It follows broad consultation and was two years in the making.  
Ms Porteous said while the strategy was focussed on the Cassowary Coast region, it was also designed to recognise and encourage collaboration and leveraging opportunities with neighbouring regions.
The strategy aimed to create and support a vibrant tourism economy, recognise tourism as a gateway for regional prosperity and the Cassowary Coast as its own regional destination between the major centres of Townsville and Cairns, and to enhance the “Love the Place you Live” message.
“Cassowary Coast Regional Council has acknowledged tourism as the gateway to regional prosperity,” Ms Porteous said.
“We want to broker consumer recognition of the Cassowary Coast as a tourism destination in its own right and to encourage locals to love the place that we live.
“We also need to collaborate (with neighbouring regions) to maximise our opportunities for the greater benefit of our region.”
Mayor John Kremastos said Council was proud to be involved cooperatively and working with Ms Porteous and her team in making the Cassowary Coast LTO such a success.
“People have said ‘Love the place you live’ sounds a bit corny but I love it and will promote it to the rest of Australia and the rest of the world,” Cr Kremastos said.
“We live in the most beautiful part of Australia and that isn’t recognised in Australia. We need to be very strong and promoting our region from Cardwell to Innisfail.
“Congratulations to you all and I am very proud to be the Mayor of a region that is prepared to promote ‘Love the place you live’.”
Pip Close, CEO of Tourism Tropical North Queensland (Regional Tourism Organisation) also congratulated Cr Kremastos and the Council on its vision and joining forces with Tropical Coast Tourism.
Cr Ben Heath said Council had worked hard to attract event tourism to the region. He cited the Rugby League World Cup which had attracted 4000 people to Callendar Park in Innisfail, the World Rafting Championships in Tully earlier this year and last weekend’s Red Bull Defiance event at Tully and Mission Beach.
Cr Kremastos commented: “Red Bull attracted a lot of well-heeled – and very fit - athletes who said they want to return to explore the region at their leisure.”
The Tropical Coast Tourism strategy can be accessed online at: