Cassowary Coast Regional Council

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July 17 2017: Cassowary 'selfies' at the V8 Supercars

Promotion of the Cassowary Coast region a success

Taking selfies with a cassowary has proved a hit for the Cassowary Coast region.

A promotional campaign at the recent V8 Supercars in Townsville has spread the word about the beautiful Cassowary Coast region, with visitors invited to take a selfie with a cassowary image and post it on Instagram for their chance to win a tropical holiday package.

The Cassowary Coast Regional Council's campaign was part of Council's first road trip in a mobile visitor information centre to increase the region's tourism 'drive' market and promote the Cassowary Coast as both a 'sea-change' and 'tree-change' lifestyle choice.

Cr Ben Heath said the three-day trip to Townsville had been a success and had also involved Cassowary Coast tourism operators.

"Over the three days we had more than 850 direct conversations with people about why the Cassowary Coast is a great place to live and visit,'' he said. "Many of them were from Townsville. Others were from interstate and from overseas.

"Cassowary Coast information packs were handed out and we had plenty of entries in the cassowary selfie competition with prizes including a two-night getaway in Cardwell and in Mission Beach with adventure activities as well as secondary prizes of Tully Mill tours.

"I'd like to thank all the local businesses that donated time and prizes, to thank our volunteers and the people of Innisfail who tool up the baton to promote tourism while we were away with the I-Van.

"I'm encouraged that the community and industry are hopping on board with this initiative to get the I-Van moving."

Cr Heath said visitors asked most about family holidays and adventures like fishing, island tours, sky-diving, white water rafting, kayaking and mountain biking.

"These experiences are what the Cassowary Coast is all about,'' he said. "Each year over 100,000 of our visitors come from the Townsville region and we were able to both update people on the newest experiences in this region and sell the Cassowary Coast to people who haven't made it a destination in the past.

"It was a great opportunity to promote the Cassowary Coast. Rather than wait for visitors to come to our region, we are actively seeking them out by going to them. The 'selfies' promotion added to the fun and increased exposure for the region. Our winners were from Townsville, Western Australia and New South Wales.

'Better Together'

Pic caption: New Cardwell Chamber of Commerce president Amanda Payne leads the way with her cassowary selfie at the Cassowary Coast's mobile visitor information centre.